INFORMATION ALONE IS NOT POWER!
THE ABILITY TO ACT UPON INFORMATION IS POWER!
What is “Competitive Intelligence”?
Definition: The process of gathering actionable information on your business’s competitive environment.
We know that companies need competitive intelligence to better understand their competitors‘ strengths and weaknesses, to monitor competitors‘ products, advertising and brand platforms — all in an effort to influence their own strategic decision-making
But Competitive Intelligence Shouldn’t Just Be About Your Competitors. C.I. is also about finding the flaws in your own business model, processes and products. At Max Business Profits, we value data, knowledge and “informed” decisions so not only do we practice “intelligence gathering” but show you how to use it to your advantage,
Some examples of our services include:
- Mystery Shopper Services, both on your organization and your competition.
- 3rd party “Quality Control” and Customer Satisfaction calls to your present customers.
- Sales Teams Testing
I need Info on my Competitors!
What Is Mystery Shopping?
Mystery shopping provides a form of customer feedback. Businesses pay for the feedback of mystery shoppers and use it to improve customer service, product quality, or adherence to certain rules. Because the identity of a mystery shopper is a secret, mystery shopping allows stores, businesses and restaurants to know what a customer experience is like when treatment is unbiased.Not to mention, businesses hope that customer service will improve overall if employees know any given customer is a mystery shopper.
On a typical assignment, a mystery shopper might go to a store, interact with specific associates, and ask certain questions or purchase certain items. For example, a mystery shopper might purchase alcohol at a convenience store and note whether or not the associate asks to see his or her ID.
Mystery shopping is also sometimes referred to as shadow shopping or secret shopping. A mystery shopper is generally paid for his or her time, reimbursed for a certain amount of a purchase, or both. Assignments range from the extremely simple (purchasing an item from a business and noting the quality of service received to the detailed and complex like Salesperson follow up, closing techniques and efficiency.