” Most people in business know their craft or their particular product. The problem is, that having only that skill set makes you a great Worker instead of Business Owner. Not having the proper mindset, financial skills or promotional skills, limits your ability to find, sell, up-sell and keep any potential customers on a pro-active, ongoing basis.”
Over the last 2 decades of starting, operating, managing and selling businesses, Sergio DeCesare, the owner of Max Business Profits, has realized and documented 7 essential Factors of Profit in business plus a few other important tactics that can take a business from Mediocrity to Super Star status.
Profit Factors, or P-Factors, as we call them, like People, Promotion and Pricing, as well as the rest, are absolutely critical to get right in order to profit massively. NOT understanding these “P-Factors” down cold, could mean the difference between having a cash machine that runs on Autopilot OR being out of business in less than three years! Its the difference between having an operation that grows EVERY year, in good times or bad or having a J-O-B or a Hobby that is simply just siphoning off your money, precious time, your health and marriage!
Yes, I said…marriage! Here is some Frightening Statistical Facts:
The U.S. Census Bureau reports that 400,000 new businesses are started every year in the USA, but 470,000 are dying.
- 1/3 small business owners will be outta business in 2 years.
- Half will not survive 5 years
- Only 4% make it beyond 10 years.
- Survival rates are similar across industries.
- 88% of all married couples working together WILL divorce.
SBA also says that about 50% of businesses fail during the first year in business.
92% of all business failures can be attributed to 1 of 2 reasons or BOTH:
- Lack of Financial Knowledge or Skillset:
a. Understanding the difference between Markup & Margin,
b. How to Price their product or service competitively for the maximum amount of Profit.
c. How to correctly gauge cost, how to create and document processes in their business to increase productivity.
2. Lack of Marketing Knowledge:
a. WHO is your marketing target and Why.
b. WHAT problem do you solve for them?
C. WHY should they choose you over a Competitor?
These are just a few of the Questions we help you find an answer to when you work with us.
This is the difference between being an Owner and an Operator!