Build a More Valuable Company in 2023

If your goal is to build a more valuable company in 2023, here are some 2023 resolutions to consider:

Stop chasing revenue. A bigger company is not necessarily a more valuable one if the extra sales come from products and services that are too reliant on you, the owner to deliver them.

Start surveying your customers using the Net Promoter Score methodology. It’s a fast and easy way for your customers to give you feedback, and it’s predictive of your company’s growth in the future. Remember, the goal at first, is not necessarily to get the best score, though that is a victory! The goal is to spot weaknesses and potential bottlenecks and improve your processes.

Sell less stuff to more people. The most valuable companies have a defendable niche selling a few differentiated products and services to many customers. The least valuable businesses sell lots of undifferentiated products and services to a concentrated group of buyers. They tend to waste a lot of resources on low profit stuff than can be diverted to higher profit products/services. Drop the products or services that depend on you. If you offer something that needs you to produce or sell it, consider dropping it from your offerings. Services and products that require you suck up your time and cash and don’t contribute significantly to your business’s value.

Turn your services into your company’s trademark product. You may execute a service similar to other companies, but how you take the customer through the buying journey, how you deliver it, and how you facilitate a great customer experience is yours and your alone.

Collect more money up front. Turn a negative cash flow cycle into a positive one and you boost your business’s value and lessen your stress load. Paying half up front instead of all at the end is becoming more and more common place in the market of goods and service when there are production times involved or material or labor costs to an owner to fulfil the delivery.

Create more recurring revenue. Predictable sales from subscriptions or recurring contracts mean less stress in the short term and a more valuable business over the long run. Our program has NINE, count them, NINE different subscription models.

Be different. Refine your marketing strategy to emphasize the point of differentiation that customers value. Be relentless in pursuing your brand’s differentiation in the market, otherwise you are relegated to being view through the one known factor to an uneducated customer: Price!

Create an Operations manual. Document your most important processes so your employees can do their work independently. Teach them to be independent. Answer every employee question of you with “What would you do if you owned the business?” Your goal should be to cultivate employees who think like owners so they can start answering their own questions without coming to you.

Here’s to building a more valuable company in 2023!

Do you want to increase the value of your business?

Get in touch to discuss our proven methodology for maximizing the value of your business.

—

Sergio DeCesare,

Certified Business Coach

Certified Business Exit Strategist

Certified Business Value Builder

Licensed Florida Business & Real Estate Broker

#1 Amazon Best Selling Author for Business Ethics & Leadership 2015

What is your Business Message?

Without first knowing WHO are your customers, your best customers, you are fishing in a big sea with quite possibly, the wrong bait.  It’s the difference between fishing with earthworms and catching bluegills and crappie, or strapping on a 3 lbs chunk of  fresh fish and catching a shark!

Not only will we help you determine who your “perfect” customer is for any of your products or services, but we will help you craft a message that will intrigue your customer and have them ultimately come come to the single most important conclusion:

Doing business with anyone else would be a mistake!

The development of your “elevator” pitches, Tag-line and mission statement help convince your prospects why you are the best choice yet 90% of all business owners I meet have not spent time perfecting these messages that convinces prospect that you are the BEST choice! Worse yet, many have inconsistent or even conflicting messages.

Lastly, we will show you how to find out exactly what your prospects are wanting to buy and how to sell it to them. No more guess work. No more scratching your head trying to figure out why they did’nt buy from you.

Just Contact Max Business Profits Today and get your Free Discovery Session!

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Winter is Here

Winter is coming, here.

Soon 2022 will be in the rear-view mirror.

The road ahead may, no, will be treacherous for many. 

Often, I hear business owners and other “real estate” based businesses gloat on how the good times will just keep coming! Ya-Hoo!

Why? Because, apparently SWFL, specifically, Naples is just THAT special of a place!

“We are insulated here!”

“No bubbles here!”

“Its paradise and the whole world wants to be here.”

Usually, that’s the kind of non-sense I hear from people who have been here, like, 15 minutes.

Ok, not 15 minutes but a few years. They certainly were not here before 2005.

A few months ago, I stood up at my usual weekly network group meeting and warned people to get ready and get their businesses ready because Winter was coming. Economic winter. Why not? There are seasons in life, in our economy, so why would we believe that Naples, Florida or the country is immune?  Well, my comment was met with disbelief, obliviousness and even reprimand by a “group” leader. I was told that we didn’t need any negativity.

Negativity?  I can’t wait! I love economic downturns because I’ve been through enough of them to know that there is so much opportunities in them.

Can anyone argue that the real estate market is completely overblown and unsustainable?

How about rents? Insurance? Taxes?

How about inflation? 8%? Who are they kidding?

I don’t have a single client who hasn’t seen at least a 20-30% increase in materials, services or even shipping for that matter. 8%? Hell, some of my clients are paying more than that in just cost of labor!

When inflation today is measured with the same criteria used in the 70s and 80s, our inflation today is actually 16%! Sound familiar to you Gen Xers or Baby Boomers?

What’s next; gas lines and empty food shelves?

Here’s my point:  Winter will come whether you accept it or not. If you are a business, now is the time to strategize and decide how to deal with more inflation, fewer customers and how to get them to buy.

Are you prepared to take advantage of a recession? Do you know how to take advantage of Stagflation, and Deflation after this Inflation?

If you are a Baby Boomer Business Owner, thinking you were going to sell and move n with life in the next 2-5 years, have YOU accounted for what’s about to happen? Maybe you’ve just committed to working that extra 5-10 years until the “time is right” again?

Fortunately, you know someone who can help.

I specialize in helping business owners not just survive but thrive even in economic downturns and facilitate the building or their business into an asset of “value” that can be sold for a significant amount of money when the time is right for you!

But you have to start NOW. Just drop me a note or call for a complimentary session to see where you stand and where you need to go.

Don’t wait….the storm is brewing right now.

Sergio DeCesare,

Certified Business Coach

Certified Business Exit Strategist

Certified Business Value Builder

Licensed Florida Business & Real Estate Broker

#1 Amazon Best Selling Author for Business Ethics & Leadership 2015

Good Riddance 2020

Finally, 2020 is in the books.

Good riddance.

If your goal is to build a more valuable company in 2021, here are some 2021 resolutions to consider:

Stop chasing revenue. A bigger company is not necessarily a more valuable one if the extra sales come from products and services that are too reliant on you, the owner to deliver them.

Start surveying your customers using the Net Promoter Score methodology. It’s a fast and easy way for your customers to give you feedback, and it’s predictive of your company’s growth in the future. Remember, the goal at first, is not necessarily to get the best score, though that is a victory! The goal is to spot weaknesses and potential bottlenecks and improve your processes.

Sell less stuff to more people. The most valuable companies have a defendable niche selling a few differentiated products and services to many customers. The least valuable businesses sell lots of undifferentiated products and services to a concentrated group of buyers. They tend to waste a lot of resources on low profit stuff than can be diverted to higher profit products/services. Drop the products or services that depend on you. If you offer something that needs you to produce or sell it, consider dropping it from your offerings. Services and products that require you suck up your time and cash and don’t contribute significantly to your business’s value.

Turn your services into your company’s trademark product. You may execute a service similar to other companies, but how you take the customer through the buying journey, how you deliver it, and how you facilitate a great customer experience is yours and your alone.

Collect more money up front. Turn a negative cash flow cycle into a positive one and you boost your business’s value and lessen your stress load. Paying half up front instead of all at the end is becoming more and more common place in the market of goods and service when there are production times involved or material or labor costs to an owner to fulfil the delivery.

Create more recurring revenue. Predictable sales from subscriptions or recurring contracts mean less stress in the short term and a more valuable business over the long run. Our program has NINE, count them, NINE different subscription models.

Be different. Refine your marketing strategy to emphasize the point of differentiation that customers value. Be relentless in pursuing your brand’s differentiation in the market, otherwise you are relegated to being view through the one known factor to an uneducated customer: Price!

Create an Operations manual. Document your most important processes so your employees can do their work independently. Teach them to be independent. Answer every employee question of you with “What would you do if you owned the business?” Your goal should be to cultivate employees who think like owners so they can start answering their own questions without coming to you.

Here’s to building a more valuable company in 2021!

Do you want to increase the value of your business?

Get in touch to discuss our proven methodology for maximizing the value of your business.

Six Ways to Leave Your Business

 

Selling your business is not the only way to leave your business.  There are other options of which you should be aware.  In the list that follows,  some other methods exist but are not feasible due to size, profitability etc.  After reviewing the list, you’ll see that some exit options are more desirable than others.

Before embarking on the sale of your business, you should understand these six exit options.

Sell your business: Possible buyers include co-owners, family members, friends, individual buyers, a single employee, a management buyout, an Employee Stock Ownership Plan (ESOP), larger corporations (strategic acquisitions), private equity groups (PEGS) or private investment groups (PIGS) (also known as financial buyers), customers, suppliers, and competitors. Basically, outside sale or inside sale.

Gift (Legacy) your business ownership: Possible recipients include family members, friends, employees, or charitable organizations.  The tax implications of gifting your business are very complex and may require a considerable amount of time to plan the transition of your business through gifting.  If this is your chosen method of exit, start planning many years in advance of your desired exit date.

Liquidate the assets: If your business cannot be sold as a going concern for more than the value of your hard assets, liquidating the sale-able assets through auction is one method of generating funds.  However, any sales proceeds must pay off the debts of the business before you can be paid.  This is one of the least desirable exit options and is the price many business owners pay for their failure to adequately plan their business exit.

Close up shop: If the business cannot be sold and does not have any assets of real value, and the business does not have other obligations in the form of debts, leases, etc., an owner can just close the business and walk away.  Or, if corporate obligations exist, those obligations can be transferred to the owner personally.

Bankruptcy: If the value of the business, whether as a going concern or its asset liquidation value, is significantly less than the company’s obligations, declaring bankruptcy might be an exit option.  Bankruptcy laws are complex and you should seek the advice of professional attorneys & CPA’s if you are considering this alternative.

Merger: This occurs when two companies combine their operations into a newly created third entity. This is different than a strategic acquisition whereby a larger business acquires a smaller firm and integrates the smaller company’s operation into the larger company’s operations.  A merger may not provide an immediate “cash-out”, but instead provides ownership in the newly created corporation.  Although possible, mergers of small businesses are unusual.

Other consideration: Hire a manager for the business and become an “absentee” owner: In this situation you would still own the business; this is really a partial exit option.  Obviously, unless you fund the business out of your own savings, the business needs to generate enough cash flow to allow you to hire a qualified manager, enabling you to step away from the business to the extent that you desire.

Although not included in this list, death or illness is an unplanned exit that occurs for far too many owners. About 50% of businesses are sold below their market value. This is a direct result of the four D’s: divorce, departure, disability or death.   Selling your business because of the four D’s often results in a sales price below market if there is no plan in place. Also, the owner has not developed a contingency plan to deal with that possibility, the distressed family will often have to settle for the less desirable options to dispose of the business, usually pennies on the dollar at an asset sale.

 


The Top 10 Ways to Increase Your Business’ Value

Everything you must do to prepare to sell your business is important, so it’s difficult to boil this article down to only 10 things.  But following are 10 things most owners have not accomplished and that are critical to having a sell-able business and increasing the value of your business.

1)   Start planning your business exit NOW.  The number one reason businesses don’t sell is owners don’t realize the need to plan for the sale of their business.  Before you can work on increasing the value of your business, you need to start the exit planning process so you understand all aspects and determine what’s necessary to even have a salable business.

2)   Get the realistic value of your business. Your business value can be determined by calling a business broker / consultant and asking for a Broker Opinion of Value (BOV) of your business.

3)   Develop a plan to begin overcoming the obstacles you face.  

4)   Replace tax minimization accounting policies with profitability maximization policies.

5)   Increase your gross margin to increase your profitability, and thus the value of the business.

6)   Increase your sales and marketing efforts.   Many businesses have significant opportunities for improvement in this area.

7)   Implement marketing automation.  The opportunities for significant revenue growth through marketing automation are very real and the cost is inexpensive when weighed against the benefits (which are amazing!).  Although there are numerous marketing automation service companies, consider reviewing the free resources (webinars, reports, videos and articles)

8)   Systematize, perfect and document your business operations.

9)   Steer away from a Flat organization and develop second-level management to minimize your importance to the success of the business.

A flat organization refers to an organization structure with few or no levels of management between management and staff level employees. The flat organization supervises employees less while promoting their increased involvement in the decision-making process. This means that employees can bypass middle management and communicate directly with higher management or the Owners. Though this may be touted by giants like Google, for the small business intent on scaling building value and then perhaps selling or getting acquired, it is BAD!

10)  Write your buyer’s “general” business plan and 90 Day road map.

Im not a big fan of Business Plans but having something is better than nothing and it show good will towards a buyer if you invested that little time to help the succeed. At Max Business Profits, we use Road MAPs (Massive Action Plans) which can be corrected and revised on a dime if necessary, based on changing market conditions or internal planning.

CAUTION!  Although these ten suggestions will set you on a great path to successfully selling your business, do not ignore the rest of our blogs containing much more information, suggestions and details to help you successfully and profitably sell your business. These are just the obvious! Well, obvious to me, at least!

Can You Afford To Sell Your Business?

One of the primary reasons business owners sell is to enter the retirement phase of their lives.  Especially when that is your motivation, you need to determine if you can afford to sell the business.

If you don’t try to ascertain affordability up-front and put your business on the market without that information, you may be surprised and it’s not unheard of for sellers to back out of an agreement just before closing.  That can be emotionally painful while also creating potential legal issues.  In addition, if a confidentiality breach occurs as a result of such a scenario, you run the risk of damaging future sale-ability of your business.

Obtain a realistic QUALIFIED estimate of the value of the business

The first step to determining if you can afford to sell a business is to obtain a realistic estimate of the current fair-market value.  Many business brokers are not interested in developing long-term relationships with prospective sellers unless they feel it is going to end in a commission.

In fact, recently, while listening to a well know broker teaching a class on MLS membership, he mentioned that brokering hasn’t changed in decades and decades. It’s basically selling J-O-B-S to whoever wants to buy one! Incredible attitude if not perspective!  As a former multiple business owner and consultant for business owners, not only did I find it offensive but cemented in my mind that differentiating your business from another is CRITICAL to building value. That’s what I have been doing for my clients for years.

Find a professional adviser / broker with business exit planning experience

Once you have a realistic idea of the current value of your business, determine if your existing professional advisers have business exit planning experience.  Exit planning can be a sub-specialty for other licensed professionals such as CPAs, attorneys, financial planners, investment consultants, etc.  Another alternative is working with a certified exit planner, a relatively new profession that specializes in helping small business owners through the business exit planning process.

Estimate your future income

Although it is not unusual for the company to be a business owner’s largest asset, there are usually other types of income and assets that should be taken into account when planning for retirement.  These may include spousal income, Social Security income, other retirement income and plans, IRAs, annuities, other types of investment securities and savings, real estate holdings, life insurance cash values, etc.  In addition to the net proceeds from a business sale, those other assets and income should also be factored into the retirement calculations.

Estimate the net proceeds of a business sale after taxes and debt repayment

In the previous sentence, note the phrase “net proceeds” from the business sale. The selling price of a business is often far more than the net proceeds ultimately retained by the seller. There will be tax implications of selling your business, and in many instances they are very significant.  In addition, out of the gross proceeds of a sale, you may have to pay off outstanding liabilities of the business, which can include accounts payable, working capital loans and other types of loans for items such as equipment, automobiles, real estate, etc. that were carried on the company’s books.

Consider your post-exit lifestyle

The type of lifestyle you want to live in retirement is also a major consideration.  If you want to travel around the world or maintain a second home, you need to determine the affordability.  Depending on individual circumstances, lifestyle and expectations, some may need $3,000/month to retire comfortably, others may need $15,000/month.  It is important to estimate your retirement living expenses and it’s best to work with a professional to get through that process.

Determine if you can afford to sell the business

Working with professionals to help gather all the data necessary to project the affordability of your desired retirement lifestyle is a critical step in the exit planning process.  In many instances, business owners need to adjust their lifestyle expectations to the reality of their personal financial situation.  It is far better to accomplish that early in the process of making the decision to sell your business.

The biggest issue I have found is not so much the Post-Sale lifestyle and expectations but the present market value and what the owner THOUGHT it was worth vs. reality!  The majority of the time we have to build or scale the company upward and increase revenues and value to try and intersect what the owner may require with what it is worth on the market.

One last fact many brokers won’t bring up is, the fact you, as the seller, may need to hold 10% or 20% or more in a Note from the Buyer. It’s a fact of the industry that 60% of businesses that sell, require seller financing to some degree. That percentage may even be higher than that, in my experience. A Note is not always a bad thing; you can earn an extra 8-12% on that outstanding money for a short period (1-5 years) but the down side is, you don’t have it at closing.

So, what’s your next move?

Obtain a realistic QUALIFIED estimate of the value for the business! Call us at 888-504-1105 to arrange for one or advice on getting one.

The Low-Cost Method to START Business Exit Planning NOW!

Although I strongly recommend you ultimately use a Certified Business Exit Adviser, like myself, to participate in the process of creating a formal business exit strategy and options, you can start the process very inexpensively by educating yourself on multiple angles of the process.

CAUTION -If you decide to start the process yourself to save on fees, start today and dedicate yourself to accomplishing the tasks.  If you can’t or won’t commit the time, or procrastinate, you are better off immediately having professionals start and guide the process and hold you accountable.

Six preliminary steps to start the exit planning process without spending much on professional fees.

 

1.Self-education: 

There are lots of books that address this very issue.

2. Obtain a realistic estimate of the value of your business

To plan where you are going, you need to know where you are currently.  As a business owner, you need to realistically assess the current market value of your business.  Pay for a real, unbiased market valuation from a broker of consultant! If a broker requires a fee for the work to be performed, it is worthwhile.

In addition, you need to identify the obstacles you face in selling your business.  And it would help to know what you can do to improve the value of the business.

This is a great way to start the exit planning process and in most instances, can be achieved at a low cost. 

3. If you own the Real Estate your business sits on, obtain a realistic estimate of the value of your real estate holdings

So Important! Your business is a separate entity regardless of where i sits.If you are unsure of the realistic values of your real estate holdings, most residential and commercial real estate agents will provide a comparative market analysis (CMA) at no charge. Because commercial real estate valuations are more difficult to ascertain, consider obtaining multiple CMAs from multiple agents.

4. Prepare a list of your personal financial assets and liabilities

To enable a productive meeting with a personal financial planner to help with retirement planning, future income requirements and tax consequences of selling your business. We can make trusted recommendations to you on this. Then meet with personal financial planners.

5. Consider your post-exit interests

Determine your post-exit interests, discussing with your spouse or significant other where applicable, and try to develop preliminary but flexible plans.  One aspect of exit planning is projecting your future income needs; those are totally dependent on your lifestyle expectations after you leave your business.  Even if you are more than ten years from selling your business, have this preliminary discussion.  It doesn’t have to be decisive and can be flexible, but it’s very important that the conversation take place.

6. Talk with your Certified Exit Strategist!

After receiving feedback from business brokers and personal financial planners, begin the discussion with your certified business exit planners.  Once again, you can expect a free initial consultation.  Provide them with the information you’ve developed so far and ask what they can do for you and how they will go about it.  Based on the data you provide, they should be able to provide a proposal with a fairly tight estimate of their fees to coordinate and complete a comprehensive business exit plan.

Again, we, at Max Business Profits not only provide the above, but are also qualified and experienced to bring your business value & revenues in line or at least closer to your financial goal when selling!

I cannot stress this enough!

Whats the point of selling for $350,000 when clearly you need or expected $500,000! Doesn’t matter if its 3.5 million dollars or 5 million dollars either! It’s just a question of decimal placement! what you need is what YOU NEED!

This approach gets you personally involved and helps provide a preliminary education before a comprehensive exit plan is completed.  That’s a good thing, but only if you do not procrastinate in the information-gathering process.  If you are unwilling or unable to commit to the self-education time required, then simply start with identifying and interviewing certified business exit planners.  You’ll likely spend just a little more on professional fees, but it will still be one of the best investments you’ll ever make and minimize the time required on your part.

 

 

 

Why It’s Important to Plan the Future of your Business

 There are several important reasons that can and will affect your future:

 

  • Approximately 80% of businesses never sell.  Startling, but true!
  • The primary reason businesses do not sell is that business owners fail to realize the need to plan for the sale of a business. When the majority of owners finally decide to sell, their businesses are not sale-able.
  • Typically, the business represents 50-90% of a business owner’s net worth. If you are unable to sell a business, it can be devastating.
  • It takes time to implement changes in your business to prepare for an exit strategy –  at least a couple of years.  But, it is never too early to start planning for the future of the business and your finances.
  • 98% of all owner I work with, have no idea what the present market value of their business is today.
  • Once they do, almost all realize they are no where near where they need to be to extract the appropriate or expected sales price to support their Post Ownership Lifestyle.
  • Having a strategy early, allows for revenues to be grown, systems perfected and value instilled.

In theory, you should have started to plan your exit the day you started or acquired the business.  Realistically, a very small percentage of business owners do that.  In fact, based on my experience as a business broker, most small business owners never plan for their exit, and many miss the opportunity to maximize the process of “cashing out” to collect the funds they should have earned from their sweat equity investment.

One of the first and best steps you can take positive control, is to call me for a free consultation regarding the sale your business.  Many business brokers offer market evaluations of small businesses, but we can provide a business growth strategy and an Exit Plan based on maximized business value & revenues.

  • Provide a broker opinion of market value
  • Help identify your specific obstacles to a successful sale of your  business
  • Help identify opportunities for improvement to increase the value of your business.
 

That is a great way to start planning for a successful and profitable sale of your business.

“3 Sure-fire Things That Add to the Value of Your Business”

Most business owners get into business with some kind of plan on how they are going to run their business. Products, Fulfillment, Growth, Location maybe marketing. But what is neglected, frequently to the detriment of the owner is how they are going to Exit the business.  Usually that entails Selling at some point.

But in order to sell a business, a business must be valuable to a buyer and unfortunately my experience has bore out that the majority (98%?) of proprietors have a very weak understanding if any, of what makes a business valuable.

I’m going to outline a few things that will help you get a better grasp on how to build value in your organization by understanding the “What” and “Whys”.

 

First, in most owners’ heads, is Revenue.

What they did in gross sales or transactions over a year’s time. But they would be wrong. Though gross revenue is important, it is by no means the most important thing. Most owners like to brag and discuss how much they did in sales but when valuing a business, it is the number found at what they call, the “bottom line” that matters and is used in business valuations. We can break this down even further into pre-tax profit or operating profits and Net Profits. The larger these numbers are, the more valuable your business becomes. A problem I see in many businesses, is, they talk with their CPA’s and decide that they need to pay the least amount of taxes possible by taking every deduction possible. Though its always nice to keep more of your money, you are doing yourself a great service, especially if you intend to sell in the next 2-3 years. The reason is, that bottom line Net profit, along with an industry multiple, is what’s used in calculating your company value.  It is VITAL to grow that number!

 

Beware of EBITDA profit calculations:

EBITDA stands for “earnings before interest, taxes, depreciation, and amortization”. In essence, it is the amount of money that would have been made if a company did not pay interest charges, taxes, depreciation, and amortization. So, you may be asking yourself, “How can you ignore those costs? I am paying them!”

Exactly.  It’s similar to pretending that the interest you pay on your credit cards, your income taxes, and the depreciation on your car isn’t a real expense to you. According to the EBITDA standards, they don’t exist. Although you will hear a lot of professionals talking about this number, it is one of the most worthless, deceitful and meaningless calculations available. You are best served by paying absolutely no attention to it.

 

Next, your Customer base.

Is the company selling a product that is used by everyone, or is the company selling something that is only used by a certain group of people? This question is important, because what you are selling determines your customer base. If your product is only used by a certain group of people, your customer base is limited to that certain group of people. My valuations also take into account, how many of your customers are repeat customers, or can be re-sold, upsold or cross sold on peripheral products or services you sell. Development of other profitable streams of revenue definitely enhances value – as long as they are truly profitable! Too many times I see un-profitable products or services taking up resources better spent on core offerings.

 

Processes

Does the company function and function profitably, without YOU there?  Is your daily or weekly presence required to consistently bank your profits, take orders, service or complete fulfillment for your customers?  If so, you can exponentially increase your salability and add value to your company by creating, perfecting and documenting all systems required to successfully get leads, close sales, fulfill those sales and deliver your products and services, WITHOUT you or your spouse being on-site. I know. It sounds easier than it may be to execute, given mediocre employees, variable skill-sets and the mindset of the owner and managers. But I assure it can and has been done with many businesses with worse “issues” than yours. But it does take a commitment (for the duration) and sometimes some guidance by those who know how to navigate those waters.

 

These are just three “must have” things that build value in your company and make it attractive to any potential buyers. I have documented seven such factors over the years of owning, operating and selling businesses. But even a couple of these factors perfected will make you “head and shoulders” above other companies competing in the marketplace for Buyer attention. Remember, you may have created a “J-O-B” for yourself and maybe you are happy with the hours you put in and the money you make but buyers want ROI. On their money and on their time.

Nobody wants to buy a JOB!