10 reasons why local SEO will help attract new customers to your business
1. Local customers are switching to the internet to find local businesses
64% of local customers use online search engines and directories as their main way to find local business; only 28% of people use old paper directories as their preferred source of local information.
2. The number of online searches for local businesses is up 60%
In 2008/09 the number of â€˜local searchesâ€™ (i.e. a search that included a location in it) grew by 58%. This was more than double the growth in general search volumes meaning that more & more people are looking for local information & businesses via search engines like Google.
3. Local search marketing is highly targeted & timely
Using local search engines & online directories promotes your business to local customers at exactly the point that theyâ€™re looking for your business. Thereâ€™s no better time to connect with a potential customer then when they really need you.
4. Highest conversion levels of all local advertising channels
Local directory marketing has higher conversion rates than other, traditional advertising options â€“ up to 50% conversion on some directories. That means that youâ€™ll convert 1 in 2 leads into an actual customer.
5. Mobile Internet usage growth
More and more local customers use mobile phones and mobile â€˜appsâ€™ to find best local business while theyâ€™re walking around. Local SEO covers both PC & mobile internet access meaning you never miss out on a potential customer.
6. Great return on investment
Unlike other advertising (e.g. local papers, leaflets etcâ€¦) with local SEO there is little wasted exposure. You reach potential customers when they need you not when they donâ€™t. This makes local SEO both efficient and cost-effective.
7. Only 10% of businesses have claimed their Google Places local listings
Most local businesses havenâ€™t got to grips with online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive. Strike while the ironâ€™s hot.
8. Many of the best local SEO opportunities are free (for now!)
Itâ€™s free to claim your listing in Google maps (called Google Places) and to list your business in hundreds of online business directories. Thatâ€™s free promotion for your business, but it may not be free forever.
9. Local newspaper readership is in massive decline, down 40-80%
Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.
10. 70% of local consumers trust online business reviews
Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.
Grow your business using local SEO
All my clients businesses, from electricians & attorneys to florists & accountants have improved their business and make more money through local SEO (search engine optimization), Video SEO and properly worded websites.
Max Business Profits offers local SEO consultancy and local SEO tools to help local businesses
These trends are strong now and theyâ€™re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimization and boost your business before your competitors boost theirs.