1. Lack of Financial Knowledge, Anticipation or Skills:
a. Understanding your financial data and how to use it.
b. How to Price their product or service competitively for the maximum amount of Profit.
c. How to correctly gauge costs correctly.
d.How to create and document processes in their business to increase productivity.
2. Lack of Marketing Knowledge:
a. WHO is your marketing target and Why.
b. WHAT problem do you solve for them?
C. WHY should they choose you over a Competitor?