SWFLInc Interview with Sergio DeCesare on Business Marketing Strategy.

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Sergio DeCesare of Max Business Profits Presenting at Top Notch University 1st Business Summit

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Hi, I'm Sergio, owner of Max Business Profits and
Welcome to the The Six "Silver Bullets" You Need to Grow Any Business Fast.
If you're like most business owners, there are days you struggle to keep your head above water -- whether you're frustrated by a lack of quality leads, prospects, and customers...unproductive staff...too much to do and not enough time to do it...or insufficient cash flow.
Fortunately, I've been blessed to spend the past 6 years coaching entrepreneurs just like you through the minefield of business ownership and growth. And during that time, we've helped many businesses generate thousands and even millions of dollars in new revenue -- a total that keeps growing every day. But I didn’t just wake up and decide I wanted to be a business coach.
Before that I owned, operated and sold several businesses. I was just like you. That is, until I discovered the keys to the kingdom. In fact one business, I sold, I took from $30K revenue in year one to over $300K in year 4 and then sold it. But it wasn’t without learning, studying and actively pursuing growth and Profit. And once I knew the secrets most all of my growth came in the last 12 months when I implemented these strategies.
So, after working in my own business and then with so many business owners, I realized something pretty amazing. A huge percentage of business problems can be traced back to one of six major blunders.
Even better...there are six "silver bullets" you can deploy to correct them!
They are...
1. An exit strategy -- you have to know where you're going!
2. Strategic plan -- without this, you don't know how to get there!
3. Employee acquisition plan -- STOP waging war against unproductive, bickering employees who just aren't passionate
4. Strategic Marketing Plan -- Bringing in the kinds of leads who will BUY
5. Sales Management System -- Stop struggling to keep up with your revenue demands
6. Time Management System -- Get everything done with time to spare!

Now, 0I am inspired to offer my FREE report, The Six Silver Bullets You Need to Grow Any Business Fast. In it, I tackle each of these Silver Bullets one by one and show you how to make the problems NON-FACTORS in your business!
Now YOU can have access to this Crucial information at no cost.
After all, there's only one thing more valuable than learning from your own experience, and that's learning from someone ELSE'S experience, so you don't have to mess up in the first place.
To claim your copy of my FREE report, simply enter your name and email address in the space provided. When you do, we'll rush your report to your inbox immediately, so that you can avoid these six big mistakes and eliminate the constraints that are holding your business back from becoming everything you want it to be.
Don't wait! Enter your name and email address in the space provided...and we'll see you on the other side.

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The Secret Sayings of Jesus as written in Gospel of Thomas.
Here I presented it to you in a very clear and easy listening & reading.
Most of the ancient manuscripts don't have any puncuations so how you read it is really your intepretation; so here is my own intepretation of the sayings.
The manuscipt itself is not in perfect condition so the scholars have to reconstruct some of the texts, while some others are missing.

Most of the sayings is similar or resonate with the teachings of masters and yogi of the east. So for you that already familiar with such teachings, would not so difficult to fill in the blanks or some confusing parts.

The music is also tuned in 432 Hz to create peaceful ambient and potentially can heal your body & mind.

Enjoy
Namaskar

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Check this video out! It's not meant to make you feel bad but give you some insight on changing your business for the better!

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Part 2 of how you need to do you pricing in your business.

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6 things to consider or address when pricing your product or services.

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what does it matter that you know who your ideal client is okay knowing who you work with as specifically as possible does three major things for you it makes your marketing message clearer
it fills your pipeline with better qualified leads it helps your potential clients self identify and so they are more likely to approach you so does it really make that much of the difference to you to know these things absolutely absolutely in my own coaching practice it's critical that my clients know who they are marketing to yes you can make a huge difference we gives you confidence that it is attractive to your potential clients you can screen prospective clients better so you end up working with the people who are a good fit not just anybody you know if you hold a mirror underneath their nose and you can see the you know the fog on the mirror that's that's not ecessarily a good client you know that all that in turn makes you more successful we need to learn all those things you know as opponents that have more fun and some of it they'll enjoy working with you as much as you enjoy working with them how do you figure out who that person is well your ideal client can evolve over time but here is something to ask yourself before we dive into this little further if you think back perhaps to a customer service experience you personally had recently so what did you like about that experience what did you not like about that xperience
okay who do you enjoy doing business in a newspaper list of strengths you know a big customer service might be one of those things friendly knowledgeable expert understanding listener okay these are traits that make us feel good to do business with people right well how about describe the place they physically do business was a convenient was about a moment was it comfortable was it a good part of town was it easily accessible those the important thing well what does the business do sugar bear seamstress pool cleaner okay describe their staff stances well-trained polite professional lieutenant how do you feel when you do business with them you know do you feel taken care of you feel seen do you feel hurt when you treat like a VIP right think about it funny you've done business with now think about a client you've done business with now we're where you were the goods provider or the service provider okay if your needs visits don't worry about it you know if you have any luggage it don't worry about pick won't find you really enjoy working with as as a model for answering the following questions if you've been in business for a while pick our favorites on not just clients you just seem like you know they're good enough remember orking for your ideal client not just a client you think you can get big difference okay so now you going back to you somebody you were put before what traits did they possess what do you like about working with them and they kind are they fun you have a quick early smart knowledgeable with polite consider grateful to work with you you know motivated I can tell you one of the things you had that's in a sec my clients are not motivated I don't want to work there's there's a lot of reasons behind that I can't give you your motivations to why your business needs to succeed you've got to know the reasons for that what did you like my dear mrs. with them getting back to your your own clients did they pay on time okay where they opened feedback how about we onsider a few other logistics about that person you know who's been a good customer how old
are they you know what's what's their age demographic what's their gender do you work better with men who worked better with females you know do they need to be local did they pay a long time do they express gratitude for working with you I know I'd like to hear it right sure you need
to do they recommend you to others that's a biggie you know if your work with people you want them to tell the people a job you do right hmm where do they hang where do they go okay
what do they do in their time off do they like the sale microfiche what kind of car do they drive what picture now is is being developed here what what the picture is emerging okay we call these
pictures at the tops they represent your target market or markets you'll find out once you have this you'll spend a lot less time chasing time ministers and closing more deals you know max visit profits we put a great deal of emphasis in this process and though the list above is by no means
complete we can certainly help you spot trends patterns or simply the best in the graphic for your target market successful people ask better questions

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Sergio here for max business profits.
Today I’m going to help you make distinction in your own business okay?
My question to you is: are you an operator or are you the owner?
You know, my business there's a big distinction between what is a business owner is and what is a business operator.
This video is here to help you make that distinction and help you decide which one you’d rather be. You know, max business profits it’s our goal to help each business operator become a business owner in a truest sense of the word.
Okay let me describe what an operator is. The business operator: an operator is someone who works in their business every day. An operator is someone who makes all the decisions. An Operator will spend more time with employees than family.
An operator does all the quoting.
An operator does all the selling.
An operator might do all the follow-up.
Operators might do all the fulfillment - this is delivery of the services.
Operators rarely take vacations. Operators do all the hiring and firing.
Operators supervise everyone.
Operators get paid last.
When at home, operators are still really at work.
Operations may have more than my cell phone.
operator to make promises to wives, kids, family and friends that they don't keep, okay.
Operators get tired & frustrated and an operator’s business rarely sells and when it does it sells for very little.
Any of that sound familiar?
Any of that something going on in your own business/
Let’s discuss business owners.
Business owners.
Business owner works on his business not in his business.
Owners delegate menial decisions to subordinates.
Owners don’t spend any more time at work than they have to.
Owners teach others to sell for them or quote for them owners.
Owners pay other people to do the work.
Owners don't work on weaknesses.
Owners hire supervisors to hire, fire and manage When at home or say, after 4 Pm, owners turn off their cell phones.
Owners take vacations, spend time on the kids and the wife.
owners get paid first.
Owners do what they do best.
They might be selling, might be supervising -whatever that is, but he does his best and he hires the rest.
When an owner sells his company, he does well because he built value, processes and revenues.
The question is, which do you want to be?
let Max business profits show you how to get from Operator to owner
thanks for watching we'll see you on the other side

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